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It’s not every day that you get to redesign a logo that is not only over 100 years old, but turns an iconic striding man into a woman. May I introduce to you, Jane Walker.

While many brands' ideas of "femvertising" simply include putting female celebrities in their ads or make something pink, Johnnie Walker decided not to walk the walk. Donations from every bottle of Jane Walker will support female focused initiatives like She Should Run and Monumental Women.

The logo and bottle design is just the beginning. Jane isn’t just here to be topical. She is here representing a large push for female progress across all industries. Johnnie Walker has always stood from Progress with it’s tagline “Keep Walking America.” Now, it’s showing it with a brave new face.

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