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48 million Americans suffer from some form of hearing loss. 80% do absolutely nothing about it. That is a rattling statistic. People suffering from even mild hearing loss are missing out on their lives and the lives of those around them. It's time attention is brought to this health epidemic, and Duracell is the perfect brand to do it. Their hearing aid batteries last longer and are trusted by more hearing aid users than any other brand.

In addition to the film, Duracell teamed up with John Slattery to spread awareness and to announce that Duracell is giving away 50,000 free hearing tests.